Product
UI/UX
Flux
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OVERVIEW
Technical Silhouette Modeling, High-Contrast UI Engineering, and Production Ready Design Systems.
CLIENT
Flux Watches
YEAR
2024
ROLE
Lead Designer
Design Narrative
Flux is a minimalist watch brand designed at the intersection of brutalist aesthetics and high-performance utility. Combining a stark, monochromatic silhouette with vibrant high-contrast complications, Flux redefines the modern timepiece as a tool for precision and a statement of multidisciplinary design.
Design Narrative
The Flux series is built on the philosophy of "Essentialism in Motion." Every element of the watch—from the perforated rubber strap to the tactile crown—is engineered for durability. The dial utilizes a deep-ink black finish to ensure the data-heavy complications "pop," providing instant legibility in high-pressure environments.
PROCESS
Rigorous process, minimal fuss.
01
Discovery & Strategy
Deep-dive sessions to understand your vision, audience, and objectives before a single pixel is pushed.
02
Design & Direction
Concept exploration, art direction, and a cohesive system crafted specifically for the project at hand.
03